Talkwalker Quick Search: An interesting tool for conducting analyses based on 13 months of data

In the monitoring field, new developments are rare. As evidence, my last article, which mentioned image monitoring, dates back to September. Here, however, we are dealing with a new type of service that could perfectly suit many agencies. I. The concept The temporal scope around the API of different media has always been a problem for agencies. As a reminder, on Twitter, it is possible to semantically retrieve tweets on the basis of:

• 9 days via the public API.
• 30 days via GNIP (paid API).
• Beyond that, a substantial fee is required.

The problem when wanting to study a phenomenon or the reputation of a brand is that it is complicated to rely on such a small time frame, given how temporal influences (an event, a specific period, etc.) can affect the results. Talkwalker Quick Search addresses this issue by offering a search engine that can cover a wide temporal range (13 months) for all desired keywords:

The sources are varied: Instagram, Facebook, websites, forums, etc. Once keywords are entered (with all the usual complex operators: see here), you get classic analytics (shown here for "Macronleaks") The zones are then adjustable. The other options besides these analytics are as follows: The "Top Theme" tab allows text analysis with classic keyword clouds with specific features (hashtags, themes, emojis, celebrities, brands, and events). If the "celebrities" tab works quite well, the "events" tab is still very nascent and focused on English topics, as evidenced by the "Macronleaks" case: Influencers can be identified using several criteria. With the use of filters (sources/country/etc.) and indicators, it is possible to identify more than the 10 provided by default: For demographics, fairly interesting samples are obtained: he "Worldmap" tab simply shows the geographic distribution of tweets, while the "results" tab allows you to see if there is noise in the query we are making. II. Analysis Overall, the tool is quite fast considering the volume of mentions to process for each query. The filtering options (numerous sources, countries, operators, etc.) are particularly appreciated for refining the request. It offers the majority of indicators traditionally used by agencies. As a result, it is quite robust and should quickly find a place in all agencies with a social media department. However, the solution will never replace traditional monitoring, and its use will mainly be tailored for requests for proposals and specific studies. If the price remains accessible (500 euros), it could be significant for freelancers. Moreover, it is unlikely that the usage would be substantial enough for the tool to be purchased by advertisers. To summarize the proposition, the table of strengths and weaknesses would be as follows:

Strengths	Weaknesses
Everything is exportable. In a time when we like to visually rework elements, this is highly appreciated.	Some options still need work. The celebrities and events tabs could use some adjustments.
The amount of data available over time is particularly appreciated.	Minor issues when there is a syntax error in the query.
Covered sources: Facebook, Twitter, websites, Instagram – everything is covered.	The size of the queries is sometimes a bit limited when querying panels of authors (1000 characters only, likely because the query is embedded in the URL).
The economic model: instead of a certain number of queries being sold, having everything unlimited is highly appreciated and makes the tool very interesting for agencies.
The price: 500 euros per month per user for access to the tool. This is both expensive for freelancers and affordable for agencies.

III. Conclusions

The tool is therefore a must-have for all agencies where the price is quickly recouped. Perfectly flexible and providing most of the traditional indicators used by agencies, it will quickly become a staple. Furthermore, for now Talkwalker Quick Search is the only tool of its kind, although it should be noted that a competing solution, "Linkfluence Search," is expected to be released soon (more information is expected at Vivatech). It remains that after being the first to launch image recognition technology, Talkwalker shows that they are still the first to launch innovations. (You can also try it out here: https://www.talkwalker.com/fr/quick-search-signup ) PS: As usual, I did not receive any compensation for writing this article.