Crisis memory 2.0 : December 2017

The controversy for Netflix began with a tweet they posted:

To the 53 people who've watched 'A Christmas Prince' every day for the past eighteen days: Who hurt you ?

In the end, this tweet led to a whole discussion about the data Netflix holds on its users. https://twitter.com/trevortimm/status/940296478035124224 Lesson: Every message can be twisted to address broader issues. An advertisement posted by Axa on LinkedIn caused a backlash. It featured the slogan: "A company led by a woman may go slower, but it will go further." It sparked significant reactions on LinkedIn, though less on Twitter, with fewer than 100 mentions. Lesson: An error that was quickly contradicted and didn’t escalate. TF1 One, with the help of Minute Buzz, conducted a campaign to support the Rohingyas, a persecuted Muslim ethnic group in Myanmar. Although the intention was good, the form did not convince internet users and caused widespread discomfort. In a Facebook post, TF1 One proposed: "For every thousand shares of this video, a Rohingya family will be rescued." This mix of genres provoked the anger of internet users, who deemed the action "disgusting." TF1 eventually deleted the campaign. On Twitter, the reactions remained relatively measured: Lesson: What can be said? A bad buzz for Ozsale, an online retailer, who sold a children's dress with the text "I'm sexy and I know it" on it. This triggered many reactions on Facebook, eventually leading to articles being written on the subject. Lesson: A typical case of inappropriate inscriptions on children's clothing. An interview with Macron conducted by Konbini was criticized by Arrêt sur Images. From Martinique, Ariane Vincent, Konbini's communications director, publicly called out the journalist who wrote the article, claiming he had tried to join Konbini, while also copying the management of Arrêt sur Images. This did not fail to provoke reactions from many users on Twitter. Eventually, the director tweeted:

"Mea culpa @RobinAndraca, this conversation should have remained private."

Ens Lesson: Think twice before hitting send!