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Crisis memory 2.0: February 2018

Here are all the crises 2.0 for the month of February.

Note that the graphs were obtained via Talkwalker Discovery.

The team

Origin of Crisis: Website
Place of Discontent: Facebook
Crisis Level: 1

The team's website had an unusual way of displaying the FC Metz team crest

t showed a goat, whereas the actual logo features a much larger animal.

The FC Metz Twitter account then demanded an explanation, sparking considerable discussion, particularly regarding the media's treatment of FC Metz.

L'Equipe responded via their Twitter account:
"Hello @FCMetz, we apologize for this regrettable error. The logo has been corrected in our edition."

Lesson:

The blunder...

Mercedes

Origin of Crisis: Instagram
Place of Discontent: Twitter / Instagram
Crisis Level: 1

Mercedes posted a quote from the Dalai Lama ("Look at situations from all angles, and you will become more open!") on their Instagram account.

This caused a wave of protests on Chinese social media, forcing Mercedes to delete the post:

"We are aware of having hurt the feelings of the people of this country. We are deeply sorry for having posted extremely incorrect information and assure that we are committed to deepening our understanding of Chinese culture."

Lesson :

Another case of internationalization and nationalism.

Brioche Pasquier

Origin of Crisis: Instagram
Place of Discontent: Twitter / Instagram
Crisis Level: 1

Brioche Pasquier created a real Streisand effect by deciding to sue startups for using the term "pitch," an anglicism that the group associates more with its flagship chocolate brioche product.

The startups took to social media and journalists to highlight how ridiculous this was and how it cost them a lot in legal fees.

In response to the backlash, the Group decided to maintain its legal actions:

Lesson :

A somewhat avoidable issue for Pasquier.

Aldi

Origin of Crisis: Offline
Place of Discontent: Facebook
Crisis Level: 1

A garbage bin at an Aldi in Northern France, showing numerous discarded food items, received heavy backlash on social media. A photo of it was shared by the association "Le Collectif Citoyen Handicap," gaining more than 110,000 shares, 1,100 likes, and 1,900 comments.

"While people don’t have enough to eat, this is what we come across on our streets. This photo was taken on the morning of February 6 in front of the brand new Aldi store in Mons-en-Baroeul… Share this widely."

According to La Voix du Nord, “a manager explained that the German chain is bound by a national agreement with the Restos du cœur, which collects products before they are removed from shelves. But according to our source, the Restos lack manpower, and this store is not the only one that had to throw away goods in recent days. Aldi is not the only chain affected. The Restos de Wattrelos being closed on Wednesday afternoon, we were unable to confirm this explanation."

Lesson :

Everything can be filmed and photographed.

Celio

Origin of Crisis: Offline
Place of Discontent: Facebook
Crisis Level: 1

Celio experienced a crisis similar to an earlier one faced by H&M, involving the destruction of unsold clothing.

Someone hung the clothing at a Celio store, and a local resident discovered, photographed, and publicized it.

The crisis still generated some volume:

"The destroyed products concern only items that are completely unwearable: holes, tears, large indelible stains. Celio supports ADN (Agence du Don en Nature) with regular donations of products, which are then distributed to more than 750 associations in France."

Lesson:

Everything can be filmed and photographed.

Dale of Norway

Origin of Crisis: Twitter
Place of Discontent: TwitterCrisis Level: 1

Dale of Norway used Nordic symbols in its clothing: the rune of the war god Tyr and Yggdrasil, the world tree, which had been appropriated by the Nazis.

These clothes, intended to be worn by Norwegian athletes at the Winter Olympics, sparked controversy on Twitter, with some athletes refusing to wear them.

https://twitter.com/PeterSweden7/status/959126395770363904?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Ffr.newsmonkey.be%2Farticle%2F22575%3Futm_source%3DTwitter%26utm_campaign%3DSocialMedia%26utm_medium%3Dsocial%26utm_content%3DPostContent

One of the brand's officials responded:
“Neo-Nazis have marched with Norwegian flags," she said. "That does not mean we stop using that, does it?”

Lesson:

Another case of brand nazification.

Mc Donald's

Origin of Crisis: Facebook
Place of Discontent: Facebook
Crisis Level: 1

A McDonald's customer found a glove in her sandwich.

She expressed her discontent on Facebook, which received numerous shares (over 4,300).

"Here’s what I found in my little wrap at McDonald's La Sauve (33670) when I got home after picking up my drive order. 2 pieces of glove with blood (glove fingers used when they have a cut). And when I called, they offered to give me another little wrap!!! Unacceptable!!!! Share as much as possible please."

McDonald's apologized, offered a new sandwich, and proposed a kitchen visit. She eventually filed a complaint.