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Crisis memory 2.0: September 2017
We're past the holidays and back to school, and the volume of 2.0 crises is on the rise, with 12 this month. On the agenda: a whole host of meatballs, feminism, cycling and environmentalism!
66. Cycling Week
Location of crisis: Offline
Place of dissatisfaction: Twitter
Crisis level : 1
Cycling Week Magazine has sparked a controversy on Twitter over a photo caption of a female cyclist.
"Unfortunately during the production of the magazine a member of the editorial secretariat decided to write a ridiculous caption on a photo of a female member of the club." "This caption is not funny or representative of the way we do our job. Unfortunately in the rush to close the magazine other members of the team didn't see it and it went to print. I would like to apologise unreservedly to the cyclist in the photo, Hinckley Cycle Racing Club and our readers. This is an appalling lapse of judgement by an individual and not a reflection of CW's editorial culture."
Teaching:
Sexism once again.
67. Volkswagen
Location of crisis: Offline
Place of dissatisfaction: Twitter
Crisis level : 1
An advert at the Stade de France is causing a stir on social networks. They take cyclists to task:
The mixture of cyclists being taken to task and the precedence of dieselgate leads to a micro-polemic to which the car brand responds:
Lesson:
A pure cyclist will never buy a car.
68. Amazon
Location of crisis: Website
Place of dissatisfaction: Twitter
Crisis level : 1
During Hurricane Irma in Florida , Amazon was accused of offering exorbitant prices for bottled water. There were reports of packs of water costing €100. People were quick to complain on social networks. This complaint was unfounded, according to Amazon: "We actively monitor our site and remove offers for bottled water that significantly exceed average sale prices".
Lesson: Case already observed with Uber during the attacks.
69. Montpellier
Place where the crisis arose: Offline
Place of dissatisfaction: Twitter
Crisis level : 1
The blunder of the year. Montpellier have made a huge oversight in the design of this season's shirts. On the crest, the city of Montpellier is written with an 'L' missing. A spelling error that has amused the internet.
Teaching
The meatball...
Teaching
The meatball...
70. Air France
Location of crisis: Website
Place of dissatisfaction: Twitter / Facebook
Crisis level : 1
Following the devastation caused by Irma, Air France has been accused of charging prohibitively high prices. Prices range from €1,150 to €3,500 for a single ticket to Guadeloupe. A petition launched to coincide with the incident attracted 60,000 signatures in 24 hours.
Location of the crisis: Twitter
Place of dissatisfaction: Twitter / Facebook
Crisis level : 1
For the launch of Rihanna's make-up range, two people have been chosen as muses. They are Sananas and Sandréa. But both are white. Twitter users accused Séphora of racism and called for a boycott.
Teaching:
Always think about all arguments and sensitivities.
72. Nathan
Location of crisis: Offline
Place of dissatisfaction: Twitter / Facebook
Crisis level : 2
In one of its school textbooks, the publisher Nathan has slipped in a mathematical problem about migrants:
This caused a furore on Facebook and Twitter. So much so that Nathan has decided to withdraw this problematic version.
Teaching:
The current framing makes it difficult for the exercise not to be read according to the context of the moment.
73. The first plantation
Many people reacted very angrily, with death threats being made. As a result of the bad buzz, they are going to change the name and logo.
Teaching:
Unpreparedness of words in relation to a journalist coupled with historical ignorance leads to heat stroke.
74. Medef
Location of the crisis: Offline
Place of dissatisfaction: Twitter / Facebook
Crisis level : 2
A Lyon cocktail bar got a bad rap in the media for praising colonisation in a press article:My name, La Première Plantation, is a reference to the sugar cane plantations (from which rum is made) in the French colonies. I'm trying to capture the colonial spirit, a cool spirit, a time when people knew how to entertain.
Teaching:
Unpreparedness of words in relation to a journalist coupled with historical ignorance leads to heat stroke.
74. Medef
Where the crisis originated: Twitter
Place of discontent: Twitter
Crisis level : 1
Medef launched a campaign on schools that quickly ran out of steam, with the slogan: "If schools did their job, I'd have a job".
Initially, the MEDEF assumed responsibility, declaring that teachers should not take it personally, but that it was the national education system that was being targeted. "It is indeed today's schools that are leading to mass unemployment among young French people, an education that is too academic and not professional enough." Then they retweeted:
https://twitter.com/medef/status/910901227579494400
Teaching:
You have to be prepared to go all the way with your idea.
75. SNCF
Location of the crisis: Twitter
Place of dissatisfaction: Twitter
Crisis level : 1
An SNCF ticket inspector allegedly asked Philippe Croizon for his disability ticket. As a result, controversy is mounting against the SNCF. For his part, Philippe Croizon said: "I wanted to take things with a sense of humour and not resort to insults. This gentleman may have had a bad day, he may be tired, I don't know. He received a phone call from Guillaume Pepy to apologise. For its part, the SNCF said on Twitter: "Although this request seems incongruous, the ticket inspector had to check the discount rate granted to your companion".
Teaching:
The framing used by the enunciator at the beginning determines what is discussed.
76. RichMeetBeautiful
The advertisement depicts student prostitution and has provoked a strong reaction from politicians, the media and the general public. The site's CEO plays it up enormously:
Location of crisis: Offline
Place of dissatisfaction: Twitter
Crisis level : 1
A sexist advertisement will be shown at the entrance to the Université Libre de Bruxelles :
The advertisement depicts student prostitution and has provoked a strong reaction from politicians, the media and the general public. The site's CEO plays it up enormously:
"Belgium is one of our top 5 priority markets, which is why we chose to use mass marketing. Our research shows that Belgium is very interested in this brand new concept of online dating. Next month, 10 cars will be cruising the streets of Brussels, with priority given to areas close to university establishments, before we roll out to other major cities in the vicinity. In 2 weeks' time, I'll be going to Belgium to personally monitor our mass advertising campaign, which will use radio, television, the internet, etc. to maximum effect. Since our launch, we've noticed that Belgium has shown a great deal of interest in our site. We expect to register 300,000 Belgian members by the end of 2018".
Teaching:
He was probably looking for that in the first place. And he got it: visibility.
77. Adidas
Adidas used a model who didn't shave her body hair, which caused quite a stir on her Instagram profile. Called "feminist", "ugly" and "disgusting", it's fair to say that the initiative did not leave many Internet users unmoved.
Coupled with the publicity, Adidas got what it came for: buzz.
Lesson learned:
Provocation + social issue + social network reactions = press articles.
Location of crisis: Offline
Place of dissatisfaction: Instagram / Twitter
Crisis level : 1
Coupled with the publicity, Adidas got what it came for: buzz.
Lesson learned:
Provocation + social issue + social network reactions = press articles.
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