Crisis memory 2.0: July 2017
25 Feb 2018
Sommaire
Crisis memory 2.0: March 2017
Here we go for the 3 rd month of this 2017 crisis roundup. A month marked by a huge number of sexist crises.
15. Zara
Teaching
What can I say?
16. Yves Saint-Laurent
A hashtag #YSLRetireTaPubDegradante emerged and attracted many retweets. YSL's silence was total.
Teaching:
This is a typical example of advertising that no longer resonates with public opinion, and especially with feminist communities.
17. McDonald's
Teaching:
A little technical crisis. Even if we can doubt it.
18. United Airlines
United Airlines denied boarding to two young girls because they were wearing leggings. The company got bogged down in dubious explanations and Shannon Watts, an American influencer, tweeted on the subject, which helped to escalate the issue.
Lesson:
The ridiculousness of the whole thing is an aggravating factor in terms of tweets. In all, more than 80,000 messages were shared.
19. Cannes Film Festival
The Cannes Film Festival will be experiencing a media episode outside its usual period, as the Cannes poster will be criticised. Claudia Cardinale's photograph has been retouched to make her look thinner.
The editing was denounced and the controversy reached a peak of more than 10,000 tweets.
Teaching :
The problems of graphic montage of recurrences in crises 2.0
20. SNCF
Location of crisis: Offline
Place of dissatisfaction: Twitter Crisis level: 1
Zara was accused of mocking fashion with a promotional campaign urging people to "love their curves". Zara was attacked not so much for its message, but for the models used in the campaign. In fact, the models had no curves whatsoever.
Teaching
What can I say?
16. Yves Saint-Laurent
Location of crisis: Offline
Place of dissatisfaction: Twitter Crisis level: 1
An ad showing women in highly suggestive positions caused a scandal. The brand was accused of being sexist and backward-looking.
A hashtag #YSLRetireTaPubDegradante emerged and attracted many retweets. YSL's silence was total.
Teaching:
This is a typical example of advertising that no longer resonates with public opinion, and especially with feminist communities.
17. McDonald's
Location of the crisis: Twitter
Place of dissatisfaction: Twitter Crisis level: 1
McDonald's said it had been hacked after tweeting to Donald Trump: "You're just a pastiche of a president and we'd love Barack Obama back. And what's more, you have tiny hands". The brand quickly tweeted: "Twitter has informed us that our account has been hacked. We have deleted the tweet, secured our account and are now investigating".
Location of crisis: Offline
Place of dissatisfaction: Twitter Crisis level: 2
Lesson:
The ridiculousness of the whole thing is an aggravating factor in terms of tweets. In all, more than 80,000 messages were shared.
19. Cannes Film Festival
Location of crisis: Offline
Place of dissatisfaction: Twitter Crisis level: 2
The editing was denounced and the controversy reached a peak of more than 10,000 tweets.
Teaching :
The problems of graphic montage of recurrences in crises 2.0
20. SNCF
Location of crisis: Offline
Place of dissatisfaction: Twitter/Facebook Crisis level: 2
Following the end of the IDTGV service, the SNCF will be experiencing a lengthy crisis with its maxtrotters. However, while the volume of tweets is high (110,000), it comes from fewer than 1,000 people who are disappointed by the end of the service. Lesson learned: Ultra-active groups can emerge to hold out numerically. 21. Cracker Barrel Old Country
Location of the crisis: Facebook
Place of dissatisfaction: Twitter Crisis level: 1
On Facebook, an individual named Bradlé called out the Cracker Barrel Old Country brand, asking why the brand had made his wife redundant. Although the message was posted on Facebook, it was actually on the Bluebird network that the matter went viral, with the hashtag #justiceforbradswife and more than 18,000 tweets. Lesson: A typical case of David versus Goliath ending in memification. 22. Lidl
Location of crisis: Offline
Place of dissatisfaction: Twitter/Facebook Crisis level: 1
LIDL has launched a sexist radio campaign that's not going down well. The reason? Slogans such as "Delicious women are expensive, they want nice bags, they want to go to restaurants (...), they want to go away for the weekend (...)". Taken to task, Lidl initially justified itself on Twitter: "Our apologies, it was humour and it's certainly not our intention to shock our customers. Have a nice day" before apologising on Facebook:" It was obviously not our intention to convey a sexist message. We certainly didn't want to degrade the image of women. That's why we chose to use special characters in this campaign (enlarged heads) and broadcast a spot that also caricatured men.
Teaching:
Sexism and humour rarely go well together.
23. Bayern Munich
Location of crisis: Twitter
Place of dissatisfaction: Twitter Crisis level: 1
Bayern Munich launched a particularly controversial advertisement on social networks. The club tried a risky play on words with "Cups" (a mixture of cup and breasts) on a visual on Twitter. The attempt at humour failed miserably, and outraged reactions poured in.
Lesson learned:
- Total sexism
24. Capital
Location of crisis: Website
Place of dissatisfaction: Twitter Crisis level: 1
The magazine Capital has published an article entitled "Halte à la parité homme-femme" (Stop gender parity), triggering a number of reactions. "It's a humorous piece, so like the king's fools we get away with all sorts of things, I'm poking fun at everyone: civil servants, journalists, etc. My HR manager and my boss are women!My HR manager and my boss are women! It's to denounce the absurdity of excluding women that I've taken something a bit grotesque. How could anyone in their right mind think that girls can't count? If it had been in the first degree, I would have been kicked out by my bosses, it was unthinkable. It's obviously off the mark.
Lessons learnt:
Same as the previous one!
25. Walibi
Location of crisis: Offline
Place of dissatisfaction: Facebook Crisis level: 1
The Walibi theme park is going to create a controversy because beavers are getting in the way of one of their attractions. The beavers are threatened with capture or elimination, which is going to alert a lot of people on social networks:
Pairi Daiza was presented as a potential host site, but in the end it turned out to be nothing of the sort, as Walibi and Natagora, an animal protection association, worked together to ensure that the beavers stayed put.
Teaching :
Animal issues are always emotional
SIMILAR studies
Crisis memory 2.0: August 2017
25 Feb 2018
Crisis memory 2.0 : April 2017
24 Feb 2018
