Crisis memory 2.0: June 2017

It's been a short month of June, with lots of micro-crisis of no great significance. To tell the truth, some of them shouldn't even be in this category, but that's just the way things work! 47. Orangina Orangina triggered an intentional bad buzz by launching the first upside-down drink. " Today, if you want to stand out on social networks, you have to be able to surprise and adapt to the codes and language of Internet users. Orangina is a brand that has always surprised with its communications, and we're always looking to go one step further. After the completely crazy idea of turning our cans upside down, we worked with our agency to come up with a shake-up operation based on a simple question that Internet users are really asking themselves: "Is your head upside down at the South Pole? I'll leave you to ponder..." Lessons learned: Described as a bad buzz in the article and therefore picked up on, we're a long way from that. 48. Gifi Gifi produced a controversial ad featuring former reality TV star Loana. The aim was to get her to re-enact the famous swimming pool scene with Benjamin Castaldi. An Internet user accused Gifi of grossophobia: https://twitter.com/Pandavocate/status/878889060093358080 Teaching: A crisounette 49. Carrefour A journalist filmed the refrigerators of a Carrefour city : https://www.facebook.com/taranisnews/videos/1917543281792517/

The Rwandan friend, when she walks, has the elegance of a heifer (...) To make love, it was also very different. And I think it should be listed as a UNESCO World Heritage Site: the way women come in Rwanda, because it's important, UNESCO, what the hell is it doing to improve the human condition? And so (...) you have to titillate the clitoris, and for that to be effective, you have to pull hard!