Crisis memory 2.0: February 2017

Location of crisis: Website

Place of dissatisfaction: Twitter Crisis level: 1

Galeries Lafayette in Toulouse has caused controversy with one of its employees. He refused access to a person wearing headgear even though she was a woman suffering from cancer. In a post on Facebook, her daughter spoke out against the refusal. Following Lafayette's response, she updated the post to thank everyone for their support. More than 26,000 reactions and 21,000 shares had been posted on Facebook.

Galeries was quick to respond on Twitter: "This is very shocking and in no way represents our values. Our manager is in contact with the customer, and everything will be cleared up:

The manager and all the staff condemn this behaviour by an isolated individual who does not reflect the ethics of the shop. All the staff are shocked. Once the investigations have been completed, the necessary measures will be taken to ensure that this does not happen again.

Education When it's an isolated case, it's easy to say mea culpa.

Location of the crisis: Twitter

Place of dissatisfaction: Twitter Crisis level: 1

At the launch of its Chizza pizza, KFC sparked the ire of social networks for the comparison between the illustration of its product and the reality of it in shops. The parallel between the two is striking, to say the least. The set has racked up around 2,500 mentions, and includes words like 'scam' and 'lie'. Teaching: The strength of the image is always an important factor.

Location of crisis: Offline

Place of dissatisfaction: Twitter / Facebook Crisis level: 1

Following a catalogue distributed to a very conservative, ultra-Orthodox Israeli community, Ikea is going to be the subject of controversy on Twitter and Facebook. The reason for this outpouring is to be found in the fact that women are purely removed from the catalogue. In France, the controversy generated 3,600 messages forcing the brand to apologise.

We understand that people have been shocked and that this publication is not in line with Ikea's values, and we apologise. We will make sure that our future publications reflect what Ikea stands for, and at the same time respect the haredim community."

Teaching: The globalisation of brands means that they can no longer change their standards to suit a particular country. 13. Éditions du Seuil Mehdi Meklat, who writes for the Seuil publishing house, has been implicated for tweets he made on Twitter as early as 2012 via a second account that he considered to be his "evil double". The tweets included: "Let Hitler in to kill the Jews";" I spit mucus on Charb's ugly face and all those at Charlie Hebdo "; "Long live the PDs Long live Aids with Hollande". The controversy lasted for several days and provoked a lively debate: Teaching: Once again, time markers are the cause of a crisis. 14. Secret An advert for Secret caused controversy because the brand claimed that a woman had to work harder than a man to achieve the same result. A debate ensued: should this image be shown? Is the brand playing on inequality? Is this advertising sexist? Teaching: Increasingly, it's not really the company that's in crisis, but rather society.