Retail alliances at the service of consumers

Retail alliances play an important role in the mass retail sector, enabling retailers and wholesalers from different countries to join forces to negotiate better purchasing conditions from international manufacturers. What exactly is their role? How do they work? What benefits do they offer retailers, suppliers and consumers? Our client would like a clear presentation of how these retailer alliances operate, with an illustration of the benefits for each of the players and the impact on prices, product variety and consumer purchasing power.

Saper Vedere’s role? To create an explanatory motion design video to raise public awareness of the positive impact of these alliances in reducing costs for consumers.

In charge of the project, the Design & Creation department produced an accessible and educational flat design vector video animated in motion design. We worked in several stages, including editing the script, writing and recording the voiceover, storyboarding, animation and post-production. The main challenge was to popularise a specific concept, that of retail alliances, their role and how they enable consumers to benefit from lower prices across a wide choice of products.

The video we have produced reinforces Eurocommerce’s position as a key player in the defence of a fairer Single Market and enhances the value of the European retail alliance. Eurocommerce can now use this medium to raise awareness of its mission among European decision-makers.