Optimising the social media strategy of executives
CAC 40 listed company
We conducted an audit of the Twitter and LinkedIn accounts of executives from a major CAC 40 company. Our goal? To analyse their audiences and optimise the communication strategies in place.
COntext of the project
The client wanted to understand the alignment between the audience of their corporate accounts and the specific audiences of their executives, in order to tailor their various communication strategies.
Our proposal
The client wanted to understand the alignment between the audience of their corporate accounts and the specific audiences of their executives, in order to tailor their various communication strategies.
