In a constantly evolving professional world, LinkedIn has become an essential platform for business leaders. However, our recent study on the engagement of SBF120 CEOs reveals a surprising finding: despite...

The elections are drawing to a close. This is an opportunity to take a look at the presence strategies of policymakers in a world where the number of social media...

It’s time to take stock of how lobbies influence legislation, and the recent review of the farm bill is a striking example. Despite lengthy debates and numerous amendments (10,072 amendments),...

VivaTech has become one of Europe’s must-attend events for innovation and technology. Created in 2016, this annual event, held in Paris, attracts startups, investors, opinion leaders, businesses and technology enthusiasts....

Sponsoring athletes, appearing on their shirts, promoting your brand through content posted by athletes on their social networks… In the context of the Olympic Games, the initiatives are multiplying. But...

The French National Assembly has begun examining a new agricultural bill, designed to respond to farmers’ frustrations and secure the future of new generations in the sector. The bill includes...

Over the last 10 years, a number of informational changes have had a major impact on organisations and have shaken up the way in which reputation, societal issues and information...

Are there silences that the “grande muette” can no longer maintain? This is certainly what Army Captain and Deputy Laetitia Saint-Paul believes, as she tries to bring the MeToo issue...

In ten years, the number of digital crises affecting a professional federation has been relatively low, with less than 5 cases. We are talking about crises that emerge on social...

A threatened opening, an ultra-political show in the midst of a crisis in the run-up to the European elections: all the ingredients were there for a bit of fantasy at...