Understanding
Ecosystems and territories of conquest
Social media is an unparalleled source of information on how your stakeholders and target audiences follow each other, communicate, and organize into communities.
Since its inception, Saper Vedere has specialized and continuously innovated in understanding these ecosystems. Tell us which topics are important for your organization, which countries you wish to cover, and we will provide you with an overview of the relationships between different stakeholders, enabling you to better understand who is driving the debate and which angles are most relevant for generating engagement.
The ecosystem audit can be conducted on the following social media platforms:
- X
- TikTok
- BlueSky
- Threads
It may include a mapping of connections between stakeholders, a list of the most influential accounts, and detailed profiles of the individuals behind these accounts.
Search behaviour
Our search behaviour analysis examines how your target audiences search for information online. We identify trends and search behaviours to optimise your content strategy and SEO.
The search behaviour analysis includes the following elements:
- Keyword Analysis: Study of the keywords and search terms used by your audience.
- Search Trends by Topic: Identification of frequently searched topics and questions for each of your key subjects.
- Thematic Authority: Detailed analysis of your visibility in relevant searches.
- Competitive Benchmarking: Comparison of your visibility with that of your organic competitors.
Portraits of opinion leaders
Once the most influential actors in a given theme or sector are identified, we can provide detailed analyses of their profiles. We identify their ideological and thematic affinities, examine their positions, and assess their influence on your field of activity.
Our influential profile ID cards include:
- Detailed profile of the influencer and their thematic affinities
- Impacted communities
- Analysis of positions: Study of opinions and key messages conveyed
- Level of authority: Sector influence, visibility, activity, affinity with your issues
- Impact statistics
Conversations and opinions
Our unique method of conversation and opinion analysis allows you to capture and measure the impact of online discussions on topics relevant to your organisation. We identify emerging trends and opinions to provide you with actionable insights.
Conversation and opinion analysis includes:
- Social media monitoring: Tracking discussions on social networks, blogs, and forums.
- Sentiment analysis: Evaluating the sentiments expressed in conversations to identify positive and negative perceptions.
- Trend identification: Detecting emerging themes and topics in discussions.
- Influencer mapping: Identifying individuals and groups influential in relevant discussions.
Potential and emerging crises
Identify emerging crises that could impact your activities. We detect early warning signs of potential crises and analyse the factors that could trigger crises within your organisation or in your sector.
The identification of potential and emerging crises includes:
- Risk identification: Detection of threats and potential vulnerabilities for your organisation.
- Analysis of weak signals: Monitoring early indicators of emerging crises.
- Identification of influential profiles: Key actors who could contribute to the visibility of an emerging crisis.
Sectoral dynamics of influence
Explore the forces at play and the actors shaping your industry. Our detailed analyses of the links and relationships of influence among stakeholders allow us to identify major trends, opinion leaders, and influence networks to help you navigate and position yourself effectively on your issues.
Sectoral Influence Dynamics Analysis Includes:
- Mapping Key Actors: Identification of the principal actors and their influence within your industry.
- Influence Network Analysis: Examination of the relationships and interactions among the most influential actors.
- Sectoral Trends: Identification of emerging trends and significant changes within your sector.
- Competitive Analysis: Comparison of your level of influence against key competitors.
Legislative impact analysis
Anticipate and understand the implications of regulatory and legislative changes on your organisation. Using our Follaw.sv tool, we provide a detailed assessment of proposed laws, amendments under discussion, and political changes that could impact your sector.
The legislative impact analysis covers the following elements:
- Legislative Monitoring: Continuous tracking of relevant bills and regulatory developments.
- Impact Assessment: Evaluation of the potential effects of legislative changes on your operations and licence to operate.
- Mapping Legislative Stakeholders: Identification of legislators and influential actors involved in decision-making processes that affect you.
- Prospective Scenarios: Development of scenarios to anticipate various possible outcomes of legislative changes.
Societal reputation of organisations
Understand how your organisation is perceived by the public and key stakeholders. We conduct a comprehensive analysis of your societal reputation to uncover its strengths, weaknesses, and opportunities for improvement, taking into account current societal values and expectations.
The societal reputation audit includes the following elements:
- Evaluation of Public Perception: Study of opinions and sentiments expressed by the public about your organisation across various platforms.
- Media Coverage: Examination of mentions and media coverage, including press, social media, and online forums.
- Stakeholder Opinions: Identification of influential stakeholders and their perception of your organisation and/or its issues.
- Alignment with Societal Values: Understanding societal values and expectations and aligning them with your mission and activities.
Digital visibility
Digital visibility is crucial for any organisation aiming to strengthen its online presence and reach a broader audience. In this context, we aim to provide you with an in-depth understanding of your online presence. We analyse your actual and potential digital ecosystems to assess your impact on them, gain insights into your audiences, and evaluate your e-reputation. Through detailed analysis, we help you optimise your online presence and enhance your interaction with stakeholders.
Digital visibility analysis may include the following elements:
- Online Visibility Audit: A comprehensive review of your website, social media, and other digital platforms to assess your current visibility.
- Organic Search Analysis: Identification of search queries that lead to your digital communication channels.
- Competitive Benchmarking: Comparison of your digital presence with that of your main competitors to identify best practices and areas for improvement.
