Understanding
Societal reputation of organisations
Understand how your organisation is perceived by the public and your key stakeholders. We carry out a comprehensive analysis of your corporate reputation to identify strengths, weaknesses and opportunities for improvement, taking into account current societal values and expectations.
The social reputation audit includes the following elements :
- Assessment of public perception : Examination of the opinions and feelings expressed by the public about your organisation on various platforms.
- Media coverage : Examination of media mentions and coverage, including the press, social networks and online forums.
- Stakeholder views : Identification of influential stakeholders and their perception of your organisation and/or its issues.
- Alignment with societal values : Understanding societal values and expectations in relation to your mission and activities.
Digital visibility
Digital visibility is essential for any organisation looking to strengthen its online presence and reach a wider audience. Our aim is to provide you with an in-depth understanding of your online presence. We analyse your actual and potential digital ecosystems to assess your impact on them, better understand your audiences and evaluate your e-reputation. Through detailed analysis, we help you optimise your online presence and improve your interaction with your stakeholders.
The digital visibility analysis can include the following elements :
- Online visibility audit : Complete analysis of your website, social networks and other digital platforms to assess your current visibility.
- Organic search analysis : Identification of queries leading to your digital communication channels.
- Competitive benchmarking : Comparison of your digital presence with that of your main competitors to identify best practice and areas for improvement.
Legislative impact analysis
Anticipate and understand the implications of regulatory and legislative developments for your organisation. Using our Follaw.sv monitoring service, we provide a detailed assessment of draft legislation, amendments under discussion and political changes likely to affect your sector.
The legislative impact assessment covers the following elements :
- Legislative watch : Continuous monitoring of relevant bills and regulatory developments.
- Impact analysis : Assessment of the potential effects of legislative changes on your operations and licence to operate.
- Legislative stakeholder mapping : Identification of legislators and influential players in the decision-making processes that affect you.
- Forward-looking scenarios : Development of scenarios to anticipate the various possible outcomes of legislative changes.
Sectoral dynamics of influence
Explore the forces and players shaping your industry. Our detailed analyses of the links and relationships of influence between stakeholders enable us to identify the major trends, opinion leaders and networks of influence to help you navigate and position yourself effectively on your issues.
Analysis of the dynamics of sectoral influence includes :
- Mapping of key players : Identification of the main players and their influence on your sector of activity.
- Analysis of networks of influence : Study of the relationships and interactions between the most influential players.
- Sector trends : Identification of emerging trends and significant developments in your sector.
- Competitive analysis : Comparing your level of influence with that of your key competitors.
Crisis management
Identify emerging crises that have or could have an impact on your business. We identify the warning signs of potential crises and analyse the factors likely to trigger crises within your organisation or in your sector of activity.
The identification of potential and emerging crises includes :
- Risk identification : Detection of potential threats and vulnerabilities for your organisation.
- Analysis of weak signals : Monitoring early indicators of emerging crises.
- Identification of influential profiles : Players most likely to contribute to the visibility of an emerging crisis.
Conversations and opinions
Our unique method of analysing conversations and opinions enables you to capture and measure the impact of online discussions on subjects relevant to your organisation. We identify emerging trends and opinions to provide you with actionable insights.
Analysis of conversations and opinions includes :
- Social media monitoring : Monitoring discussions on social networks, blogs and forums.
- Sentiment analysis : Evaluation of sentiments expressed in conversations to identify positive and negative perceptions.
- Trend identification : Detection of emerging themes and topics in conversations.
- Influencer mapping : Identification of influential individuals and groups in relevant discussions.
Portraits of opinion leaders
Once we have identified the most influential players in a given theme or sector, we can provide detailed analyses of their profiles. We identify their ideological and thematic affinities, study their positions and assess their influence on your field of activity.
Our ID card of influential profiles includes :
- Detailed profile of the influencer and their thematic affinities.
- Communities impacted.
- Position analysis : Study of opinions and key messages conveyed.
- Level of authority : Sector influence, visibility, activity, affinity with your issues.
- Impact statistics.
Search behaviour
Our search behaviour analysis understands how your target audiences search for information online. We identify trends and search behaviours to optimise your content and SEO strategy.
Analysis of search behaviour includes the following elements :
- Keyword analysis : Study of the keywords and search terms used by your audience.
- Search trends by topic : Identification of the topics and frequently asked questions for each of your key topics.
- Thematic authority : Detailed analysis of your visibility on relevant searches.
- Competitive benchmarking : Comparison of your visibility with that of your organic competitors.
Ecosystems and territories of conquest
Social networks are an unparalleled source of information about how your stakeholders and target audiences follow each other, communicate with each other and organise themselves into communities.
Since its creation, Saper Vedere has specialised and constantly innovated in understanding these ecosystems. Tell us which topics are important to your organisation, which countries you want to cover, and we’ll give you an overview of the relationships between the various stakeholders, enabling you to better understand who is driving the debate and which angles of attack are most relevant for generating engagement.
The ecosystem audit can be carried out on the following social networks :
- X
- TikTok
- BlueSky
- Threads
It can include a mapping of links between stakeholders, a list of the most influential accounts and detailed identity cards of the people behind these accounts.
