Taking action

Stakeholder engagement includes :

• Identification of key stakeholders : Detection of influential individuals and groups.
• Detailed profiles : Analysis of the interests, expectations and positions of targeted stakeholders.
• Engagement strategies : Developing plans to engage and mobilise stakeholders.
• Communication and interaction : Facilitating exchanges and collaboration.
• Engagement monitoring and evaluation : Measuring the involvement and impact of engagement actions.

The design of communication tools covers in particular :

• Creation of communication media : Design of websites, reports, presentations and other visual media.
• Digital content development : Production of content for your digital communications.
• Public relations management tools : Development of media kits, press releases and other PR tools.
• Influencing resources : Creation of guides, white papers and other strategic documents to influence decision-makers.
• Training in the use of tools : Training sessions to optimise the use and impact of communication and influence tools.

The territorial development strategy includes the following elements :

• Analysis of development opportunities in the target areas.
• Mapping of local players : Identification of stakeholders and potential partners at regional level.
• Engaging local communities : Developing relationships with local communities and leaders.
• Promotion of local initiatives : Communication and promotion of your territorial development initiatives.
• Monitoring and measuring local impact : Evaluating the results and impact of territorial development initiatives.

Our social marketing strategy includes :

• Analysis of societal expectations : Study of consumers’ expectations and concerns in terms of social responsibility.
• Campaign development : Design of campaigns highlighting the social and environmental benefits of your products/services.
• Content creation : Production of content highlighting your social commitments.
• Consumer engagement : Implementation of initiatives to encourage consumer participation and engagement.
• Campaign monitoring and evaluation : Measuring the impact and effectiveness of social marketing initiatives.

Our employer branding approach includes :

• Analysis of your current employer brand : Assessment of your image as an employer in the labour market.
• Developing your value proposition : Creating an attractive proposition to attract and retain talent.
• Employee advocacy programmes : Designing programmes to encourage employees to promote your organisation.
• Employee training and engagement : Training sessions to raise awareness and engage our employees.
• Performance monitoring : Evaluating the impact of initiatives on the perception of the employer brand.

The implementation of a cross- and omnichannel communication strategy includes :

• Strategic analysis : A study of the performance and specific features of each channel currently used by your organisation.
• Development of the overall strategy : Integration of the different channels to create a coherent and harmonious user experience.
• Global user journey : Implementation of a global user journey detailing the interactions between channels.
• Channel-specific objectives and strategies : Development of a specific approach for each channel based on its particular content and audience characteristics.
• Performance monitoring : Measuring the effectiveness and impact of the various communication initiatives.

The social anchoring strategy includes the following elements :

• Definition of the societal context : Study of the expectations and needs of the communities impacted by your organisation.
• Development of societal projects : Design and implementation of initiatives to benefit the target communities.
• Stakeholder engagement : Facilitating interaction and collaboration with stakeholders.
• Communication on social initiatives : Promoting your actions and their positive impact.
• Evaluating the impact on society : measuring the results and benefits of your community initiatives.

The establishment of alliances and coalitions resumes :

• Identifying potential partners : Searching for and selecting organisations and individuals aligned with your objectives.
• Synergy assessment : Analysis of potential complementarities and mutual benefits.
• Negotiating partnerships : Facilitating discussions and partnership agreements.
• Coordination of joint initiatives : Strategy, planning and coordination of collaborative projects.
• Monitoring and evaluating partnerships : Measuring the effectiveness and results of alliances formed.

This service includes :

• Identification of political players : Identification of the key decision-makers and influencers for your organisation.
• Prioritisation of sensitive issues : We draw up action plans based on the policies and legislative proposals that are most sensitive for your organisation.
• Lobbying strategies : Development of action plans to influence public policy.
• Government relations management : Coordination of interactions and communications with public players.
• Organisation of meetings and events : Planning and managing meetings, conferences and other events with decision-makers.

The construction of a societal identity resumes :

• Defining a societal archetype around your core values and your organisation’s societal mission.
• Key messages and tone of voice : The central elements of your communication.
• Visual identity and graphic charter : A socially inspired logo, colours, typography and other distinctive visual elements.
• Content creation strategy to guide the expression of your corporate identity across your various communication channels.