Societal marketing
Our approach
We develop societal marketing strategies to promote your organisation by highlighting the social, environmental and societal benefits of your approach.
In this way, we align your marketing initiatives with the societal expectations identified within your ecosystems, while reinforcing your image and ensuring your societal licence to operate.
What's covered
Our social marketing strategy includes :
- Analysis of societal expectations : Study of consumers’ expectations and concerns in terms of social responsibility.
- Campaign development : Design of campaigns highlighting the social and environmental benefits of your products/services.
- Content creation : Production of content highlighting your social commitments.
- Consumer engagement : Implementation of initiatives to encourage consumer participation and engagement.
- Campaign monitoring and evaluation : Measuring the impact and effectiveness of social marketing initiatives.
