Identity construction and expression
Our approach
We support you in creating and expressing a solid and coherent corporate identity for your organisation. We define this identity and ensure that it is unique from those of your competitors, with the aim of strengthening your organisation’s image and aligning it as closely as possible with those of your key ecosystems. Our aim: to highlight your core values, mission and vision with a content creation approach and a dedicated visual identity.
What's covered
The construction of a societal identity resumes :
- Defining a societal archetype around your core values and your organisation’s societal mission.
- Key messages and tone of voice : The central elements of your communication.
- Visual identity and graphic charter : A socially inspired logo, colours, typography and other distinctive visual elements.
- Content creation strategy to guide the expression of your corporate identity across your various communication channels.
