Employer branding and employee advocacy

Our approach

Your organisation has a story to tell

We can help you tell your own story to improve your potential for attracting talent. Employer branding not only attracts potential talent, but also creates a sense of belonging among your employees.

Building a strong employer brand means bringing your story to life and making it an asset to your success.

Improving my employer brand

Diagnosis

Your organisation's image counts

That’s why we assess your image as an employer through an employer brand audit. How do your employees feel? Are they fulfilled? What are your values and management style? What image do candidates have of you?

Improving your image

You have an attractive value proposition

Why you and not another organisation? Your identity, your recruitment process, your internal practices… We help you to convey and embody your values so that you can attract the talent you want.

Engaging your employees

More than employees, ambassadors

Why would candidates choose to join a company whose employees don’t speak highly of it? We design employee advocacy strategies to encourage your employees to become ambassadors for your organisation.

Mobilising employees

Raising your employees' awareness

By making them aware of your organisation’s values, vision and objectives, you create a real sense of belonging and commitment. We offer training sessions to raise awareness and mobilise your employees around your employer brand.

Tracking your performance

Measuring the effectiveness of new practices

Have you attracted more applicants? Do your employees talk about you differently? Do they feel in tune with your values? How are you perceived by outsiders? Saper Vedere measures the impact of actions taken on the perception of your employer brand.

The 4 pillars of the employer brand

What differentiates your organisation from another? Why would talent turn to you rather than your competitor?

The answer lies in your employer branding strategy.

It is based on 4 main pillars:

The identity of the employer

This is what makes an organisation unique: its values, history, mission, vision and corporate culture. These elements define who the organisation is as an employer and create a working environment that attracts the right talent.

The employer's reputation

An organisation’s reputation reflects how it is perceived by outsiders, based on the experiences, opinions and feelings of current and former employees. Improving this reputation helps to make the company more attractive and makes it easier to attract qualified talent.

The employee value proposition

In exchange for their commitment, the organisation offers benefits such as ongoing training, work-life balance and fringe benefits. This makes for a pleasant working environment, both internally and externally.

Employer brand communication

Sharing its history and values, using social networks and recruitment events to maximise its visibility and communicate effectively. Employee advocacy is an essential strategy in this process.

The benefits

Improving my employer brand

Increased attractiveness

In a saturated market, our strategies strengthen your employer brand, attract qualified talent and reduce your recruitment costs. You meet the expectations of a generation looking for meaning and commitment.

Sustainable loyalty

With a strong employer brand, your employees identify with your values and remain committed, which reduces staff turnover. This is essential in the face of growing demands for well-being in the workplace.

Enhanced visibility

By reinforcing your internal image, you develop a solid reputation in your sector. This encourages strategic partnerships and positions your organisation as an influential player in a constantly changing world.

A consolidated corporate culture

A strong employer brand becomes a lever of influence with your employees and partners and feeds your corporate culture. We help you build a corporate culture that is consistent with current expectations and your values.

FAQ

What information do you need to analyse our employer brand?

For Saper Vedere to build your employer brand, we need to gather a range of information about your organisation and practices:

Values, corporate culture and internal culture (working atmosphere, team management, leadership style, etc.).
Working environment: premises and working conditions, employee well-being policy and diversity and inclusion.
Career opportunities: development and training.
Benefits: remuneration, fringe benefits and other non-financial benefits (teleworking, leave, etc.).
Reputation: reviews left on Glassdoor, Indeed or LinkedIn, awards or recognition received (labels, certifications, etc.).
CSR: CSR initiatives, partnerships with NGOs, voluntary work.
All your documentation relating to communications strategy.
Employee involvement and internal initiatives

What are the benefits of employee advocacy for my employees?

Employee advocacy, or the involvement of employees (known as ambassadors) in promoting the organisation via their personal networks, offers them a number of advantages:

Visibility: perception of the employee as an opinion leader or expert in their field.
Career opportunities : opening up to internal or external opportunities thanks to their new visibility.
Sense of recognition: employee ambassadors often feel valued and that they belong, which reinforces their sense of belonging.
Strengthened corporate culture: a positive, collaborative working environment.