Cross- and omnichannel strategy
Our approach
We design and implement cross- and omnichannel communication strategies to maximise your visibility and impact.
This service aims to ensure a consistent and seamless experience for your audience across all the communication channels in which you are active, while making the most of the specific features of each channel.
What's covered
The implementation of a cross- and omnichannel communication strategy includes :
- Strategic analysis : A study of the performance and specific features of each channel currently used by your organisation.
- Development of the overall strategy : Integration of the different channels to create a coherent and harmonious user experience.
- Global user journey : Implementation of a global user journey detailing the interactions between channels.
- Channel-specific objectives and strategies : Development of a specific approach for each channel based on its particular content and audience characteristics.
- Performance monitoring : Measuring the effectiveness and impact of the various communication initiatives.
