Conversations and opinions
Our approach
Our unique method of analysing conversations and opinions enables you to capture and measure the impact of online discussions on subjects relevant to your organisation. We identify emerging trends and opinions to provide you with actionable insights.
What's covered
Analysis of conversations and opinions includes :
- Social media monitoring : Monitoring discussions on social networks, blogs and forums.
- Sentiment analysis : Evaluation of sentiments expressed in conversations to identify positive and negative perceptions.
- Trend identification : Detection of emerging themes and topics in conversations.
- Influencer mapping : Identification of influential individuals and groups in relevant discussions.
